Dallas Printing


Digital Printing


Digital printing is among the newest developments in the print industry. It allows graphics companies to print straight from a computer file. This method ensures higher resolution quality and registration between the different colors.  Historically, printing presses would often have problems when running multiple colors; it was very difficult to get the look just right. Now, with digital print technology, even the most complicated color design work can be printed precisely and with ease.

Printing Services and How They Help Your Business

20160424_152442In our world of modern technology, representing a business and providing for their need to present their message on a large scale is only possible through printing. This is the process of transferring words and pictures to paper in large volumes. Printers are used in conjunction with a computer to create text and color graphics to your specifications, along with output in color or black and white, the size you need, and number of copies you want to print. There are many types of printers, some of which are as follows:

  • Black and white, which are used for representing text and images in monochrome.
  • Color printing, which retains the image or text’s color. Note that different printing software, hardware or settings may cause color printouts to look differently than they do on the screen.
  • 3D printer. A recent invention, a 3D printer allows one to print three-dimensional objects.

Using printing services, we can produce a wide variety of booklets, brochures, forms, envelopes, cards, note cards, postcards, flyers, posters, letterheads, newsletters, business cards, and even custom manuals. There are also printers focused on printing artwork on fabric, murals, banners, custom signs and fleet graphics for large format needs.

Why do we need printing services?

There is a limitation to having mass printing capability at home. Printing services need dedicated space with cutting edge computers, printing hardware, and experienced professionals specializing in print design and production. Some of the advantages of printing services are:

  • Faster and more efficient printing.
  • Mass production of items like books, letterheads, newsletters, and business cards.
  • Ability to use a computer to produce graphics and text in the required format.
  • Designing logos and producing them on a banner or a brochure.
  • Making a small image into a larger print, also known as picture enlargement.
  • Custom designs, such as posters with images of your choice rather than relying on stock images.
  • Wall murals can be designed and printed using your choice of images.
  • Digital printing, which is a method of printing digital images onto various types of material – paper, banners and so on.

Lawton Reprographic Centers offers exceptional print services and document solutions using the most up-to-date and efficient digital methods, so contact us for your printing needs today!

Digital Printing: How it Works and What the Benefits Are

Digital printing is a modern method of production that makes prints from electronic files. It involves your artwork being created on a computer and then printed directly onto the material of your choice. Digital printing is an alternative to traditional methods such as lithography, flexography, gravure, letter press, and others – it eliminates many of the mechanical steps required for conventional printing, such as making films and color proofs, manually stripping the pieces together, and making plates.

How it works

With the method of digital printing, an image is sent directly to the printer using digital files in PDF, TIFF, PSD or other formats. Digital printing is best used for items that require high amounts of detail and smaller quantity orders. Unlike conventional printing, there are no pre-press stages between the digital document files and the final product; there is also no need for messy formatting equipment like film plates or photo chemicals.

Digital prints should come out perfectly when the following stages of production are done accurately.

  • The file is prepared with a clean and sharp image in a high enough resolution for the print’s size requirements.
  • Crop marks and bleed are added as needed. Crop marks are lines on the corner of the print job. After trimming the bleed, crop marks ensure that no unprinted edges occur in the final trimmed document.
  • The next stage is imposition – ensuring that as much of the area of the paper as possible is used for the print in order to make the job efficient and cut down on paper waste.
  • Before being sent to the printer, your electronic document file (the image or text that you are printing) will need to be converted to a BMP, TIFF, GIF, or JPEG file format. These are known as raster image files or bitmaps. Depending on the software used, PDF files can also be used to print from.

Why Digital Printing?

Digital printing is a new paradigm for the industry. It provides more choices, features and flexibility than older methods such as offset or flexographic printing. Today, we expect printed materials to be accurate and up to date – clients need printers to be able to produce cost effective, high quality, short run color printing in the fastest possible time frame. However, it is not always easy to decide which process will best suit your job, so before you choose how to print your design, there are a few things you should consider. Below is a guide to help you understand the advantages of digital printing.

Benefits of Digital Printing:

High Quality: This offers impressive quality and consistency over the other options. The colors show up perfectly on the prints and there are no issues with harsh lines. With digital printing, the quality of the last card, brochure or flyer in a batch is same as that of the first.

Timeliness: There are fewer steps in the printing process, and as a result, the final product can be delivered quicker.

Cost Effective: Because printing plates are not required, there is less investment involved to set up a single job.

Short Runs: Digital printing is the ideal method of producing short to medium print runs compared to traditional methods.

Customization: Digital printing provides the most affordable solution to customize marketing materials, direct mail pieces and letters, business cards, and more.


There is no reason not to choose digital printing for low quantity, high quality, economical print marketing. For over 32 years, Lawton Reprographic Centers has offered exceptional print services and document solutions for the Dallas area. Lawton Reprographic Centers takes great pride in our reputation and the products we deliver, so contact us today.