Graphic Design


Graphic Design

Graphic design is extremely important in our modern world. Through the use of images, text and color, graphic design meets its purpose of conveying necessary information. Everything from maps to instruction manuals to advertisements relies on graphic design to tell the world its message. Informational diagrams such as road signs and graphs are designed to be simple and easy to understand immediately, while design done for things like company branding and entertainment media is often more stylized or artistic depending on the needs of the client. Design skills are also needed for page layout creation and typography choices in publications and online articles.

An example of graphic design used in an advertisement.
While the use of various types of visuals to convey information has spanned throughout the history of mankind, the specific term “graphic design” was first used around the 1920s.  The German art school Bahaus was extremely influential on modern graphic design, which spread to America shortly after World War II. As consumerism grew, so too did the need for graphic design in company branding and product advertisement, leading to what we know today in those areas.

Nowadays, most graphic design is done with software on computers, such as Adobe Photoshop or Illustrator. Graphic designers will want to be proficient with at least one or two of the programs in Adobe’s Creative Suite line, since they are not only very popular, but offer many powerful tools for manipulating graphics.

The skills involved in graphic design include visual arts design, typography, and page layout.

  • Visual arts design involves the use of design elements and principles to develop and place the graphic elements of any sort of visual work, from photography and painting to poster layouts. These are instrumental to creating a coherent and visually pleasing design. The elements of design include color, shape, texture, space and form, while the principles of design are unity, balance, hierarchy, scale, dominance, and similarity/constrast. Color theory is another important factor in creating good designs.
  • Typography is the art and techniques used in designing type and fonts, modifying glyphs (or characters, such as alphabet letters), and arranging the type. Arranging type involves selecting typefaces, point size, tracking (the space between all characters in a passage), kerning (the space between individual characters), and leading (the spacing between lines of text).
  • Designing a page layout includes arranging elements such as text layout and style or images on a page of a publication or article. Good structure is essential to making a book, magazine or webpage easily readable.

The art of graphic design is essential for conveying information in our world today. Contact Lawton Reprographics today and our design team will help your message stand out.